According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 59 percent of Indonesian respondents stated that cosmetics was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201516/indonesia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023." Chart. June 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201516/indonesia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201516/indonesia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencer Endorsement in Indonesia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201516/indonesia-products-bought-based-on-influencers-endorsement/
Rakuten Insight, Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201516/indonesia-products-bought-based-on-influencers-endorsement/ (last visited November 10, 2024)
Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1201516/indonesia-products-bought-based-on-influencers-endorsement/
